Marketing Strategy for online business purpose

 We have to follow the strategies

Awareness

Interest

Decision

Action

Product Selection

USP: Absolutely launch a new design  Borka / Gown/ Abaya 

Features:  Design by a Famous Designer,  Imported fabrics ( USA, Pakistan, India),

Benefits: Very comfortable, Silky, Easy to wash, etc.

Target Audience/ Audience Segmentation.

Persona/ Customer Persona/ Audience Buyer Persona/ Marketing Persona

I have a Facebook Page

I have a Product like  Borka/Abaya/ Gawn

Naw i want to make an add on Facebook . So i have to select my Target Audience/ Customer

That's why i am going to make a Buyer Persona

 Jesmin Nahar

Age : 24-45

Location: Divisional & District Urban Area

Language : Bangla

Income : 20 Thousand per month/ Depends on Husband/  Father

Marital Status : Married/ Unmarried

Interest: Reading Islamic books/  Watching Islamic Videos

Challenges : Live with husband/ Father

Purchasing Decision : Can take purchasing decision  or not.

Product 2

Product Name: Digital Product ( Domain & Hosting)

USP: Very Fast to download (NameCheap)

Features: Low price, Maximum GB, Free trial, Highest discount etc.

Target audience/ Segmentation : Buyer Persona

Name : Jack/ Jhill

Age: 30 years and above

Location: All over World 

Language: Bengali & English

Purchasing Power : Able

Gender : Male/ Female

 Interest : Making online business, web design  and web development Freelancer  etc.

 Challenges : Decision Maker.